DATABASES

Most companies have information stored in some kind of database, whether it is the simplest Excel spreadsheet / Workbook or a full Access Database, Gopher Systems can take the content and make it available over the Internet.

Databases can be used on the internet in a large variety of ways, here are some examples:

• Security / User Profiles:

A database can be used to control entry into a website by forcing the user to enter a username and password which is then cross checked against the database. If the details are valid the user can then enter the website and get at the content or services inside.

• Build Client List:

By asking users for their details it is possible to compile a database of customer details which can then be used for marketing or other purposes. These details can then be used when the user visits the site again. If you make the user login then you can track individual users, see how often they visit, what they buy etc.

• On-line Shopping:

Websites that are selling large numbers of products can benefit from using a database. The database allows the website owner to easily update their products adding or removing items, changing prices and updating information.

• Content Management:

An advanced use of databases is in the creation and use of content management systems. A content management system allows the website designer to separate structure and design from content. This means that the design company can build the basic physical structure of the website while the owner has complete control over the content. Content management systems include interfaces that allow the owner to enter their own content with a minimal knowledge of HTML, all that is needed is an internet connection and the ability to use a word processor.

If you have an existing database you'd like to use online, or think your company would benefit by using an online database accessed from your website, please contact us and we'll help define and refine your requirements.